SAN FRANCISCO — Salesforce is increasing its focus on artificial-intelligence agents after raising its annual revenue and profit forecasts and reporting stronger-than-expected results.
The company credited products including Agentforce, Data 360 and Slack with helping drive growth. Salesforce also expanded its partnership with Anthropic through a new AI integration called Claudeforce.
Enterprise AI Moves From Experiments to Revenue
For years, companies have experimented with generative AI.
Salesforce is betting that the next stage will involve AI agents completing tasks on behalf of employees.
That means AI could move beyond answering questions and begin handling sales, customer service and marketing workflows.
Salesforce's Agentforce platform is designed around that model.
The company's partnership with Anthropic gives customers another way to integrate advanced language models into their operations.
The strategy comes as businesses become more selective about AI spending.
Corporate customers increasingly want measurable financial returns rather than experimental technology.
Salesforce's improved forecasts therefore provide an important indicator.
If businesses continue purchasing AI-powered software, enterprise AI could become one of the largest growth markets in the technology industry.
The shift also creates new competition.
Microsoft, Google, Amazon and other technology companies are building their own AI-agent platforms.
Salesforce's advantage is its enormous installed base of corporate customers.
Those customers already use Salesforce for sales and customer-management functions.
Adding AI directly into those workflows could make adoption easier.
For investors, the key question is whether AI agents can generate enough additional revenue to justify the enormous investment companies are making in artificial intelligence.
Salesforce is positioning itself as one of the companies attempting to answer that question.
