How foolish to think FIFA president Gianni Infantino is talking about the beautiful game when he raves about the “growth” next year’s 2026 World Cup will bring.
Because make no mistake — when he says growth, he’s not referring to the sport’s global reach, or its accessibility, or the sense of unity the World Cup is meant to represent. No, he’s talking about the size of FIFA’s bank account.
A World Cup for the Wealthy
The long-awaited ticket prices for the 2026 World Cup, co-hosted by Canada, Mexico, and the United States, were revealed last week during the Visa presale window — and the numbers are staggering.
According to The Athletic, seats for the U.S. Men’s National Team’s opener in Los Angeles start at a jaw-dropping $560, with premium sections climbing to nearly $2,735. Tickets for the Final at MetLife Stadium in New Jersey will set fans back anywhere between $2,030 and $6,370 — before fees, travel, or lodging are even factored in.
That means, for most ordinary fans, the world’s biggest sporting event will be viewed not from the stands, but from their living rooms — priced out of the global celebration that FIFA claims belongs to “everyone.”
The irony is brutal. The tournament that once united entire nations — where children traded Panini stickers and families crowded around televisions together — has become a playground for the wealthy, a corporate gala disguised as sport.
FIFA’s Hypocrisy on Full Display
Infantino’s speeches are filled with polished lines about inclusion, accessibility, and global unity. Yet every decision made under his watch has widened the chasm between fans and the field.
Whether it’s expanding the tournament to 48 teams or adding host cities across three countries, FIFA has relentlessly pursued more — more games, more sponsors, more money — with little regard for the fans who made the World Cup what it is.
Now, the organization that once prided itself on being “for the good of the game” seems more interested in exclusive hospitality suites than in the supporters singing in the terraces.
As one fan put it bluntly on social media:
“FIFA wants the world to watch, but not to attend.”
A Tale of Three Hosts, One Billion-Dollar Agenda
Hosting the 2026 World Cup in North America was billed as a visionary choice — a sprawling, multicultural celebration that would bring the sport to more fans than ever. But geographically and financially, the plan feels detached from that spirit.
Fans hoping to follow their national teams will face impossible logistics — hopping from Vancouver to Miami to Mexico City over three time zones — and now, astronomical costs.
Flights between host cities can cost hundreds, hotel rates will skyrocket, and food and transportation add layers of expense that make attendance a luxury only the affluent can afford.
The combined cost of a family of four attending just one match could easily exceed $3,000 — a number that’s simply out of reach for the very people who live and breathe this sport daily.
The Disappearing Soul of the World Cup
The World Cup’s magic has never come from luxury boxes or VIP lounges. It’s come from the fans — from the noise, color, and chaos they bring. The flags waving from apartment windows. The spontaneous street parades. The sense that, for one month, the world truly comes together.
By turning the event into a high-priced spectacle, FIFA risks stripping away what made it sacred.
If only the wealthy can afford to attend, then who is the World Cup really for?
It’s hard not to see this as a continuation of a troubling trend in global sports — from Super Bowl ticket inflation to Formula 1’s transformation into a luxury brand. Everywhere you look, fans are being squeezed out while organizations boast of record “engagement.”
But engagement without affordability is just marketing — and fans are starting to notice.
FIFA’s Defense: “Supply and Demand”
FIFA’s response to criticism has been predictable. In a statement defending the pricing structure, officials cited “market value”, “demand expectations,” and “venue costs” as justification for the ticket tiers.
Translation: We charge what people will pay.
And sure — as long as corporate sponsors, luxury travelers, and high-income fans keep opening their wallets, FIFA’s coffers will swell. But the long-term cost is incalculable: the slow erosion of authenticity, the alienation of loyal supporters, and the widening gap between soccer’s elite and everyone else.
The Global Game, for the Few
It’s especially disheartening because soccer has always been the people’s game. You don’t need expensive gear or membership fees — just a ball, some space, and imagination. That universality made it beautiful. That accessibility made it powerful.
By contrast, the 2026 World Cup feels like an event designed for investors, not dreamers.
If you can afford $6,000 for a ticket, you’ll enjoy the show — champagne in hand, corporate badge around your neck. But for millions of fans from Nigeria to Nicaragua, the idea of attending a World Cup match — even in their own hemisphere — has become a fantasy.
And FIFA’s leadership, blinded by profit, seems perfectly fine with that.
A Warning for the Future
If FIFA continues down this path, the 2026 World Cup could mark a turning point — the moment the event officially stopped being about football and started being about finances.
Fans won’t forget. They’ll still cheer, still gather, still celebrate. But they’ll do it from afar, excluded from the stadiums their passion built.
That’s not growth. That’s greed — and it cheapens everything the World Cup once stood for.