Bad Bunny’s Super Bowl Halftime Show Will Make History for Being Entirely in Spanish

Bad Bunny has long been recognized as a trailblazer in the global music scene, and now he is preparing to make history once again. Since his breakout in 2016, the Puerto Rican superstar has broken barriers, dominated international charts, and redefined what it means to be a Latin artist on the world stage. Yet, through all of his success, Benito Antonio Martínez Ocasio — better known as Bad Bunny — has remained committed to one thing above all: his Puerto Rican roots and his native Spanish language. That commitment will now take center stage at one of the biggest events in the world, as Bad Bunny has officially been announced as the headliner for the Super Bowl LX halftime show.

The announcement is monumental, as it makes him the first artist to perform a fully non-English set at the Super Bowl halftime show. While Latin stars like Gloria Estefan, Shakira, and Jennifer Lopez have graced the stage in previous years, Bad Bunny stands apart because nearly his entire discography is in Spanish. With seven studio albums under his belt and an unwavering stance on staying true to his artistry, he has never released an English-language song. Even his 2023 global hit “WHERE SHE GOES,” which flirted with English phrases, remained firmly rooted in Spanish. This means his 15-minute Super Bowl showcase will be a bold statement of identity, culture, and representation — one that defies critics who claim Spanish-language music does not belong in the American mainstream.

Bad Bunny himself reinforced this message in his trademark humorous yet prideful style. Following the announcement, he released a statement in Spanish: “Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL,” which translates to, “Go and tell your grandma that we’re going to be the Super Bowl halftime show performer.” The statement highlights not only his excitement but also his desire to share this historic moment with the broader Latino community, across generations. For him, this is not just another performance — it is a chance to make history for Puerto Ricans, Latinos, and Spanish speakers worldwide.

The choice of Bad Bunny is significant for another reason: the Super Bowl halftime show is among the most-watched musical events globally, attracting audiences from all corners of the world. By headlining in Spanish, Bad Bunny is elevating the language and placing Latin culture at the heart of one of America’s most iconic stages. According to the U.S. Census Bureau, Spanish is the second most common language spoken in the country, with roughly 22 percent of the population aged five and older reporting in 2025 that they speak a language other than English at home. Among those, nearly 61 percent are Spanish speakers. These numbers reveal a deep cultural influence, and Bad Bunny’s performance will resonate not only with Latino fans but also with millions of multicultural households across the nation.

The performance also arrives at a politically charged moment for the Latino community in the United States. With ongoing debates surrounding immigration, deportations, and anti-immigrant rhetoric, Bad Bunny’s Super Bowl halftime show takes on even greater importance. His decision to unapologetically perform in Spanish and highlight Puerto Rican and Caribbean culture becomes a statement of resistance and resilience, countering narratives that marginalize Spanish-speaking communities. He has previously expressed concern for the safety of his fans, even making the difficult decision not to tour in the United States in support of his 2023 album Debí Tirar Más Fotos. At the time, he revealed that he feared fans could be targeted by Immigration and Customs Enforcement (ICE) outside his concerts. These concerns make his Super Bowl performance even more powerful, as it places Latino culture front and center during one of the most secure, widely celebrated, and televised events in the world.

Bad Bunny has already proven that language is no barrier to success. Over the last few years, he has become one of the most streamed artists in the world, breaking Spotify records and selling out stadiums across continents. His 2023 Grammy performance, delivered fully in Spanish, was another historic moment, and it drew massive viewership despite live television subtitles simply stating “singing in non-English.” Rather than alienating audiences, it amplified his authenticity and showed that fans were ready to embrace music in Spanish without compromise. The Super Bowl halftime show will build on that legacy, providing a platform to merge music, culture, and identity on a scale rarely seen before.

In an interview with Apple Music following the announcement, Bad Bunny shared his excitement, saying, “I’m really excited for my friends, my family. Puerto Rico, all the Latino people around the world. I’m excited about my culture. I’m excited about everything, not just for me.” His words capture the spirit of the moment — it’s not only about his career milestone but also about the collective pride and recognition of a community that has historically been underrepresented in such spaces.

Looking ahead, fans can expect the performance to be more than just music. Bad Bunny has promised a full spectacle that will celebrate Puerto Rican and Caribbean culture. If his past tours and award show appearances are any indication, the show will combine theatrical visuals, high-energy choreography, and heartfelt messages, ensuring it will be remembered as one of the most culturally significant halftime shows in NFL history.

Bad Bunny’s rise to the Super Bowl halftime stage is not just about entertainment; it is a reflection of a shifting cultural landscape. His set will signal to the world that Spanish-language music is not just a niche genre but a global force capable of commanding the world’s biggest stages. By staying true to his roots and refusing to compromise, Bad Bunny is not only making history for himself but also creating a milestone moment for Latinos worldwide.

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